Current viral video plus upcoming holiday plus a good cause = Win.
Here's how the creatives from Relevant Magazine report it.
If you’re going to construct an intricate Halloween-themed, animated light display synchronized to Ylvis’ "The Fox", you might as well raise some money for a good cause while you’re at it. If you happen to be passing through Leesburg, Va., and want to check out the show for yourself (directions can be found here), all you need to do is tune your FM radio to a designated station and enjoy. The residence of The Fox house are also asking that visitors contribute $10 to Johns Hopkins Children’s Hospital via a text donation …